Supermarkets in UK Literature review Example | Topics and Well Written Essays - 3000 words

Supermarkets in UK - Literature review Example The researcher aims to evaluate and present academic journals that relate to the topic. The first academic article that relates to my topic is UK Supermarket Space Race Faces Scrutiny by Andrea Felsted. â€Å"The main beneficiaries in the retail grocery sector of this drive to economies have been those large-scale supermarkets that have pushed everyday low prices, while some of the more basic bargain retailers have also seen benefits†. The article Supermarkets – The New Drivers of Urban Growth published in the journal says that, Supermarkets have turned out to be one of the main players in shaping and building places. The author summaries in the article are that, retailers don’t desire to construct a supermarket these days. â€Å"While the economic downturn has impacted heavily upon most development, the major retailers have gone from strength to strength. Supermarkets are increasingly being built on prime sites in an urban setting, rather than out of town, and investment in the site goes well beyond building a big retail shed† Mintel in his book says that it was a very rough year in 2010 for grocery retailers, due to clients switching to extremely competitive discount food dealers, and that they paid more attention on wasting food. According to Alexandru M. Degeratu in his article called, Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and other Search Attributes, says that, there is rising interest or attention in understanding the results of computer mediated shopping atmospheres. A subject of particular interest to equally academics and practitioners is in determining whether there are methodical dissimilarities in customer choice behavior among regular and online (offline) storerooms, and if there are dissimilarities, in understanding the causes for these differences. â€Å"Advertising induces brand loyalty in consumers who would otherwise purchase the cheapest alternative on t he market.†4 According to Helen E Perriman in his article, THE IMPACT OF THE GLOBAL FINANCIAL CRISIS ON CONSUMER BEHAVIOUR, behavior of the consumer is influenced by both interior features and external features that characterize the atmosphere in which the person behavior takes place. (Helen E Perriman 2010). Andy Wood in his article called, Shopper behaviour as the UK Exits Recession, talks about consumer’s supermarket shopping behavior during recession. According to him, one of the most precious tools in every retail grocery market chaos is the programmes related to consumer loyalty. Whereas in the previous year, the market share of the Tesco dipped in the face of customers going down the bazaar looking for superior deals, so the marketplace leader has organized to turn various things around. (Andy Wood 2010). The major beneficiaries in the